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Your challenge

Our marketing function is evolving rapidly. You will provide direction, focus and alignment.

You will develop our marketing strategy, translate business objectives into actionable plans and ensure that campaigns, content and channels deliver measurable results.

And importantly, you won’t be watching from the sidelines. You will be a hands-on leader. You’ll contribute ideas, lead the team, make decisions, analyse performance data and get involved directly whenever needed.

What you’ll be doing

  • Strategy & positioning: Develop the marketing strategy and annual plan while continuing to build a strong, recognisable brand.

  • Campaigns & content: Take overall responsibility for campaigns, content and marketing communications, ensuring quality and consistency.

  • Data & growth: Make our marketing increasingly data-driven. Identify what works, where opportunities lie and how we can work more effectively.

  • Team & organisation: Provide direction to the marketing team, coach colleagues and establish clear roles, priorities and effective collaboration.

  • Improvement & innovation: Identify opportunities involving new channels, tools, automation and working methods, and turn them into tangible improvements.

About you

You are a strong strategic thinker, but what really motivates you is getting things done. You introduce structure without creating unnecessary bureaucracy and know how to bring people with you through change.

You:

  • Have experience in marketing and in leading and developing a team;

  • Can translate strategy into practical actions;

  • Are analytical, commercially minded and results-driven;

  • Have a good understanding of branding, content and customers;

  • Have an interest in data, digitalisation and marketing technology;

  • Can communicate effectively with senior management, colleagues and external partners;

  • Are curious and constantly looking for ways to improve;

  • Enjoy building and professionalising an organisation.

Don’t tick every box? No problem. We’re particularly interested in your talent, ambition and motivation to develop yourself and the organisation.

What does success look like?

Marketing operates more professionally, efficiently and with a stronger focus on results.

There is a clear strategy, the team understands its objectives, campaigns demonstrably contribute to growth, and decisions are increasingly based on data and insights.

Above all, your coaching helps the marketing team become more independent, capable and confident.

Why this role?

Because you won’t simply be managing an existing marketing operation.

You’ll have the opportunity to help build its next phase.

You’ll have responsibility, influence and plenty of room for your own initiatives. You’ll collaborate across different departments and see the direct impact of your ideas and improvements.

Want to know more about us?

We are Esschert Design, a family business with deep roots in Twente, the Netherlands. Our heritage is reflected not only in our origins but also in our commitment to people, our approachable way of working and our passion for what we do.

That passion is helping us grow rapidly and adapt quickly. In practice, this means we don’t always follow conventional paths. We believe in continuously improving together, with a strong emphasis on ownership and personal responsibility.

Not all of us are keen gardeners, but we certainly know how to get things done. Together, we aim to inspire people to enjoy outdoor living, both in their gardens and in nature.

Esschert Design at a glance:

  • Designer and wholesaler of our own garden- and nature-inspired products;

  • Worldwide sales in more than 65 countries;

  • B2B customers ranging from small boutiques to major international retailers;

  • More than 150 employees and growing… could you be our next colleague?

Have any questions? Feel free to contact our HR team at hr@esschertdesign.nl.

Recruitment agencies: Thank you for your interest, but we’re enjoying recruiting for this position too much to hand it over!

Employment type: Full-time, Part-time

Benefits:

  • Company social events

  • Professional development budget

  • Discounted lunches

  • Pension scheme

  • Employee product discounts

  • Travel expenses reimbursement

  • Friday afternoon drinks

Work location: On-site