Trends for 2022
The new catalogue for Autumn & Winter 2022 is out!
In this brand new catalogue you will find more than 3000 products, including 220 new products. In this catalogue we respond to the latest trends with our products, but of course you will also find our existing collections, such as our Best for Birds collection, Kids in the Garden collection and Esschert's Garden.
On this inspiration page you can read which trends will play a big role next year and how you can apply these in your shop or webshop to stimulate sales. Of course we will present some new products and selling tools to present your products perfectly.
Back to nature
One of the trends that we will continue to see in abundance next year is the "Back to Nature" trend. For this trend, we don't have to go into the wild en masse, but we see that after the crazy times we have had, many people like to spend their time outside. Enjoying the campsite, the garden or the balcony. Being outside has become a very important part of our lives. When we are outside, we like to go back to nature. Together around the fire, splitting our own wood, cooking outside and of course barbecuing. This trend also includes growing our own vegetables and herbs, and growing fruit and vegetables on grow tables or in grow bags.
Ready-made ideas and tools to boost sales
Convenience serves man, which is why we make it as easy as possible for you and have created our Selling Tools! These are ready-made ideas that you can adopt in your shop, so that your products fly across the counter even faster! There are various selling tools that you can use in the shop, such as our complete shelf plans, displays and video displays!
Shelfplans
Our shelf plans are made in such a way that a complete concept is shown to its full advantage and you can easily sell the products to your customer. The shelf plans are provided with beautiful header cards that clearly visualise the concept. For example, the concept of our eco-friendly basics is shown well in the shelf plan below. For the complete picture, dumpbins and flyers are often also available to support the entire concept.
Displays
Displays are a handy way of presenting multiple variants of a product in an orderly fashion. In the example below, you see 3 displays presented.
1. Doormat display
2. Kids in the Garden tool display
3. Display slate plant markers
Video displays
Video is becoming increasingly important. It is a great way to explain something to customers in a simple and fun way and in this way to stimulate sales. Have you seen our video about the Magic Umbrellas? It can be added to the umbrella display and shows in a fun way how the umbrellas work! Chances are that the customers will stop to watch the video!
Curious about such a display? Ask your representative about it or contact service@esschertdesign.nl.
Curious about the video of the Magic Umbrellas? Watch it below!
Grow your own
Grow your own fruit and vegetables
Gardening and growing your own fruit and vegetables has been (re)discovered by many lately and the joy of gardening doesn't seem to stop yet. This is certainly reflected in the new products in our autumn and winter catalogue.
Handy grow bags
Growing your own herbs, vegetables and fruit becomes super easy in our reusable plant bags! The plant bags, also known as grow bags, are made of 100% recycled post-consumer polyester.
The beauty of these growing bags is that you don't need a big garden to grow your own fruit and vegetables, but even with a small balcony you can start enjoying your own fruit and vegetables.
Read more about growing bags.
